Facebook already asks for your thoughts. Now it wants your prayers.
The social media giant has rolled out a new prayer request feature, a tool embraced by some religious leaders as a cutting-edge way to engage the faithful online. Others are eyeing it warily as they weigh its usefulness against the privacy and security concerns they have with Facebook.
In Facebook Groups employing the feature, members can use it to rally prayer power for upcoming job interviews, illnesses and other personal challenges big and small. After they create a post, other users can tap an “I prayed” button, respond with a “like” or other reaction, leave a comment or send a direct message.
Facebook began testing it in the U.S. in December as part of an ongoing effort to support faith communities, according to a statement attributed to a company spokesperson.
“During the COVID-19 pandemic we’ve seen many faith and spirituality communities using our services to connect, so we’re starting to explore new tools to support them,” it said.
To read the thoughts of religious leaders in the US about this offering from Facebook, continue reading this article here.
AP video journalist Emily Leshner contributed to this article. Associated Press religion coverage receives support from the Lilly Endowment through The Conversation U.S. The AP is solely responsible for this content.
With thanks to the National Catholic Reporter, Holly Meyer, David Crary and Emily Leshner from Associated Press, where this article originally appeared.