Behind the Catholic Right’s Celebrity-Conversion Industrial Complex

By Kathryn Joyce, 10 February 2025
Image: Shutterstock

 

From Russell Brand to JD Vance to Candace Owens, what happens when the Catholic Church chases influencers—and their legions of followers—down the rabbit hole of the right?

“When it comes to all the influencers circling around the Church”—many of whom “make their living having opinions online” and seem more attracted to “external displays of piety” than grappling with core tenets of the faith— “it’s important to ask: What are they really converting to? Is it belief in what the Church teaches and the fundamental principles of Christianity?

A race for followers becomes a race to the bottom, as the merely right wing move further right, and the far right goes further still. All the while, a Church stares into the void of the internet, unaware or unconcerned that the internet stares right back.

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With thanks to Vanity Fair and Kathryn Joyce, where this article originally appeared. 

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